Make it Your Business to Get a Good Night’s Sleep

Business owners have more than their share of mad skills. There is one specific skill, however, at which many are woefully lacking:

Getting a good night’s sleep.


Due to the demands of running a business, sleep often slips off the priority list. National Sleep Awareness Week – which this year is March 2 through March 9 – is designed to spotlight the importance of getting sufficient z’s.


Little Sleep – Big Consequences

It could be argued that owning a business and logging eight hours of sleep per night are simply mutually exclusive propositions. That belief, though, is far from benign. If fact, consider these consequences of chronic sleep deprivation:


• Getting four hours of sleep – for five nights in a row – has a similar impact on memory, attention, and thought processing as being legally intoxicated.

• It’s estimated that lack of sleep is adversely impacting some 50-million to 70-million Americans.

• More than one in three Americans are so sleepy during the day that it interferes with their daily activities.

• Acute, chronic insomnia affects nearly a quarter of all U.S. workers, resulting in 367-million lost workdays per year, and a cost to employers of nearly $63.2 billion annually in medical expenses and lost productivity.

• More than 1,500 people die each year in fatigue-related crashes.

• The cumulative, long-term effects of inadequate sleep have been associated with serious health conditions including an increased risk of hypertension, diabetes, obesity, depression, heart attack, and stroke.


Getting enough sleep is thus one of the best (and free!) ways to maximize your health. Specifically how much sleep is “enough,” varies by age and individual need. In the chart below, the Centers for Disease Control and Prevention offers these sleep guidelines:


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The Keys to Z’s

The following tips are designed to facilitate getting a good night’s sleep:


• Go to bed at the same time, and wake up at the same time – every day – including weekends.

• Develop a relaxing bedtime ritual – such as reading, taking a bath, or meditating; whatever the ritual, it should not involve electronic devices.

• Avoid napping, especially in the afternoon.

• Exercise daily; vigorous exercise is most effective, but even light exercise can promote sleep. It’s important, however, to complete your workout at least three hours before turning in for the night.

• Establish an environment that is conducive to sleep; room temperature should be between 60 and 67 degrees, and your bedroom should be free of both noise and light.

• Invest in a good mattress; if your mattress is more than 10 years old, it’s likely time to replace it.

• Don’t consume caffeine in the late afternoon or evening.

• Avoid alcohol, cigarettes, and heavy/spicy meals in the evening; it’s best to stop eating at least two to three hours before bedtime.


When to See a Doctor

If you are consistently unable to sleep, a medical problem may be to blame. If any of the following apply to you, schedule an appointment with your doctor:


• snore loudly;

• stop breathing or gasp for breath during sleep;

• feel sleepy or doze off while watching TV, reading, driving, or engaged in daily activities;

• have difficulty sleeping three nights a week or more (e.g., trouble falling asleep, waking up several times during the night);

• experience tingling or nervousness in your legs when trying to sleep;

• frequent interruptions to your sleep (heartburn, pain, discomfort).







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Susan Peters