Small Business Marketing Strategies That Won’t Break the Bank


While this year’s Super Bowl was a scoreboard bust, it was a boon for Fox, which pocketed some $4 million for each 30-second-advertising spot. Whether those big bucks were well spent is debatable, but there’s no question that small-business owners must pursue marketing strategies that don’t come with Super Bowl price tags.


Fortunately, there are plenty of tools that can increase business without breaking the bank. Continue reading

Workman’s Compensation: 5 Things You Need to Know

The concept of workman’s compensation and the costs associated with it are often daunting notions for small business owners to consider, particularly when so many of their resources are dedicated to growing their company and increasing profit. While laws regarding workman’s comp do vary from state to state, there are a few key elements that every small business owner should know about the system in general. Continue reading

What is the Premium Tax and How Can This Affect Your Employees?

health insurance taxYou probably hear it all the time: Employees asking you “I’ve heard that health insurance premiums are going to rise? What’s the story?”

Sound familiar? Chances are one reason could be because of the Health Insurance Tax (HIT), otherwise known as the premium tax, a multi-billion dollar tax on most of the nation’s health plans that will begin in 2014 as part of the Affordable Care Act (ACA).

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Why Companies Succeed or Fail

Before any business can truly succeed in a constantly fluctuating economy, it’s important that the individuals who lead the company formulate a plan for sustained upward mobility. Taking the time to consider why certain businesses fail and others continue to prosper can mean the difference between a fatal loss of profit and continued advancement in your industry. Continue reading

Can the iPad Become a Mobile Cash Register?

Thanks to major advancements in mobile payment technology, brick-and-mortar retailers are closer than ever to offering the convenience of online shopping in local stores. By swapping out old, clunky cash registers for iPads with mobile point-of-sale applications and credit card readers, many small businesses are taking advantage of today’s best technology. Continue reading

Money On the Go, Part 2: The Tap-to-Pay Revolution

In part one of this series, Money On the Go: Best Money Management Apps, we covered the benefits of using personal finance management apps such as Mint and Pageonce. In this post, we will examine another series of apps that have been developed to simplify interactions with your money—only this time the technology is intended to help you spend it! Continue reading